Reshafim Doors Concept Showroom

For over a decade, our studio has worked closely with Reshafim Doors, developing a
long-term design language that responds to the needs of the company’s diverse audience —
contractors, developers, designers, and architects.

Design collaboration

Together with Reshafim Doors, we planned four concept stores across the country, as well
as the company’s factory in Ashkelon. The factory serves as a flagship space and a
showcase of Reshafim’s expertise and leadership in the field of security door design.

Concept hall and functionality

The concept hall within the factory was designed as a multifunctional visitor space,
combining hospitality areas, a sales zone, and dedicated spaces for technical
presentations. This flexible layout allows the showroom to support both professional
meetings and experiential brand engagement.

Architectural identity

A defining feature of the showroom is a 3.5-meter-high bookcase integrated into the main
wall, intersected by a vertical stone element. This stone wall, which appears as a
recurring motif across all Reshafim Doors stores, conveys strength, durability, and
confidence — core values of the brand.